GM has started an official corporate blog, called FastLane. It even has RSS & Atom feeds available.
The 1st entry seems to have been on January 5, and is entitled “Saturn: Product Will Reign” by someone named Bob Lutz, who claims to be GM Vice Chairman.
Could be interesting, or simply a parallel marketing channel.
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I think corporate blogs are always parallel marketing channels in some way–which is not to say they can’t be informative.
the general motors fastlane blog is fascinating. it’s a must-read, i’d say, for enthusiasts.