At CES 2005, Sandisk introduced an SD memory card with built-in USB connectivity.
Seems like a good idea. According to the product announcement:
The new product means greater convenience and cost savings for consumers who can just plug the SD card into any SD card slot such as is used in most digital cameras, and then plug it into any USB port without needing an SD card reader to transfer data, images, audio or video between computers, digital cameras and other electronic devices.
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My philosophy is: any product that combines two or more other useful products is a good idea!