GSM’s prize for the ‘ Best Broadcast Commercial ‘ went to Singapore-based MobileOne Ltd . M1′s winning TV commercial was entitled “1 Life. Live It”, and is credited with a 6% revenue increase and a 75,000 rise in subscribers when it was aired Q3 2004 .
GSM’s website provides a download-able MPEG version of the video clip at this link.
I thought that M1′s “1 Life. Live It” was o.k., but that many/most of the 2005 Superbowl Commercials had more of an edge to them.
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1 Life. Live It might be a little corny, but it’s not a bad message all the same.