Apple announced some changes to the iPod mini and iPod photo product lines today. The base model of the mini stays at a capacity of 4GB (1000 songs), but has a 20% price reduction and a 125% increase in battery life. A new model mini holds 6GB, at the old price point of $249.
In the iPod photo department, the high-end model stays at 60GB (15,000 songs or 25,000 photos) but has its price reduced by 25% to $449. A new model of the photo holds 30GB for $349.
This is a timely move by Apple. Numbers from NPD show that Apple’s market share of hard drive-based portable media players fell 5% in September of 2004.
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