In the world of search engine output, if you’re not in the golden triangle, you’ll likely be ignored. Research on Google search result pages shows that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a “golden triangle” … in other words, most people spend most of their time at the upper left of the screen Did-it, Enquiro, and Eyetools uncover Search’s Golden Triangle.
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