Search’s Golden Triangle

by GadgetManiac on March 7, 2005

In the world of search engine output, if you’re not in the golden triangle, you’ll likely be ignored. Research on Google search result pages shows that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a “golden triangle” … in other words, most people spend most of their time at the upper left of the screen Did-it, Enquiro, and Eyetools uncover Search’s Golden Triangle.

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{ 3 comments… read them below or add one }

BigTimeHockeyMom April 6, 2011 at 11:55 AM

Good advice, although it must be really hard to get yourself into that golden triangle.

Reply

TeamTimmy July 10, 2011 at 8:57 PM

Now that many computer screens are much longer, however, I wonder if that golden triange has shifted somewhat.

Reply

FieldODreams September 13, 2011 at 11:22 AM

That might be the case, TeamTimmy. I often find myself looking at the dead center of my laptop’s screen.

Reply

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