“The 4th Screen” is a term invented by Dario Betti at Ovum, and refers to the delivery of video to a fourth platform … the cell phone. The other three ’screens’ being the old standbys : the movie screen, the TV and the personal computer. While the phrase doesn’t seem to be used much anymore, the concept of mobile streaming video lives on, and is expected to be a 5.4 billion dollar a year industry in the U.S. by 2009 … at least according to In-Stat. Certainly, TU Media in Korea is doing its part to promote mobile video and TV by staging a “Takeout TV at the Beach” event this week to sell its DMB service … these people in the publicity shot seem to be using the IMB-1000 phone to watch TV broadcast by TU’s satellite, while pretending to be at the beach … 
Unveiling the `fourth screen’ - by Dario Betti 4 December 2003 Mobile Video Services in the US, 2004-2009 - In-Stat Report Number IN0401657MCD
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