The mobiBlu DAH-1500i is now generally available and selling quite well, thanks in part to being stocked at WalMart. Of course it helps that its ultra-compact at a mere 24 mm cubed, is a fully-functional MP3 player and has a clever advert campaign to back it up. 
Sales of the DAH-1500i are also aided by those manifold gushing reviews, such as the one from dapreview.net, wherein they list all the positive attributes of the device, throw in some negative ones for the sake of balance, and conclude with words such as: “Mobiblu truly has a winner .. with the DAH-1500i”. Mobiblu DAH-1500i - dapreview by Alex Leopold, Sept 4, 2005
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I think every gadget sold at Wal-Mart had a distinct sales advantage.