Ferrari and alarm clocks in the same sentence? … apparently so … Ferrari has licensed it’s famous prancing horse logo to Oregon Scientific in order to paste it onto some more of their clocks and weather stations.
The clock now joins other Ferrari-branded products such as the Acer Ferrari 4000 notebook computer, the Acer F20 monitor, still other Oregon Scientific products, the Thrustmaster Force Feedback Racing Wheel, some Planet Sports sporting merchandise, Hot Wheels Ferrari toy cars, Mattel’s Scuderia Ferrari Barbie doll, dozens of Ferrari-themed knapsacks, bags, towels, pens, calendars and hats, etc.
Giulio Zambeletti, Ferrari brand development director, and Ferrari’s marketing department have a lot to answer for … er, view all this as brand enhancement. Others regard it as a watering down of the well regarded emblem.
Less uncool than backpacks and beach towels, however, is the recent agreement between Ferrari and Aldar Properties to develop a Ferrari theme park in Abu Dhabi by 2008. Although, guests will not be able to race Ferraris at the theme park, there will be a racing track, some shops, hotels and residences, as well as sporting and driving activities, according to Ahmed Ali Al Sayegh, Aldar’s chairman.
Related posts:
{ 2 comments… read them below or add one }
I have a feeling if I told people I had a Ferrari alarm clock they would laugh at me.
What? No Ferrari dog food? My dog’s gonna feel really left out.