Apple just introduced its Boot Camp dual boot software that installs and runs the Windows XP operating system on Intel-based Mac computers. The product allows users to choose between Mac OS X and Windows at startup, thus providing the benefits of both environments, albeit not simultaneously. Opinion seems divided as to whether this development is a plus or a negative for Apple and for Apple users, or even for other hardware manufacturers and software developers and their respective user communities.
The answers to those questions are largely unknown, but if one believes that the stock market reflects all that is known at the moment and all that is expected to happen, then it seems to be a resounding plus for Apple Computer, at least. AAPL shares are up more than 15% since the announcement.
Standard disclaimers apply: “There are more things in heaven and earth than are reported in your stock markets”. [with apologies to Hamlet & Rabindranath Tagore]
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I like the idea of a real Apple Boot Camp, where Steve Jobs look-alikes whip you into shape and brainwash you into buying naught but Apple devices.