The mobiBLU DAH-1500i digital music player made a big impact when it was introduced last year. It’s ultra-compact at 0.94 inches cubed, well-reviewed, stocked at Walmart and backed up by good marketing.
But that was then and this is now and the DAH-1500i is continuing it’s slide off the CNET Weekly Hit List after a solid run of 30 weeks. So what can/should mobiBLU execs do to counter the trend? Their considered response seems to have been to double the memory to 2GB from 1GB, and to hire more marketing reps and product placement specialists to demo the device by holding it up between their fingers. Product specs are at this link.
Aside from the use of the letter ‘i’, the USA-specific DAH-1500i differs from the DAH-1500, which is intended for the rest of the world, by virtue of the addition of WMA Digital Rights Management, USB 2.0 and FM and voice recording. While the 1500i has been well received, some negs include the batt life and the skimpy control buttons.
mobiBLU 2GB comes into the market plan – CDPkorea, 2006-04-12
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I’m going to try holding my gadgets up between my fingers. Maybe this trend will really catch on.
Voice recording is a cool feature for an MP3 player. Handy, too.