Apple will be opening a new store in NYC tomorrow at 767 Fifth Avenue, nr E 59th Street. The Apple Store, Fifth Avenue, as it is called, is interesting in that it’s basically a glass cube, with the actual store being below ground level. AppleInsider has some nice pix of the thing, including this one.
AS5A will have a prime location, almost 300 staffers and be open 24/365. Sounds expensive, but at least they’re saving some coin by closing on leap-days.
Trend-spotters might well infer that AS5A represents a comeback for bricks-and-mortar and a partial retrenchment from the existentialism of e-commerce, but they would be wrong … perhaps. Physical vs. virtual shopping is discussed at this link, with the consensus being that they’re complementary and synergistic.
Apple: Fifth Ave store will never close – AppleInsider, Thursday, May 18, 2006
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May 19th, 2006 at 4:01 am
i have really enjoyed the Chicago Apple store. I can not wait to get to the Big Apple!
March 14th, 2007 at 11:45 am
[...] MacRumors is reporting that some graffiti artists draped an advertisement for the forthcoming Apple iPhone on the side of that nice Apple Store on 5th Ave in NYC. Shocking what these vandals think they can get away with…uh, wait a minute, it might be an inside job…never mind. [...]