They’re called sunrise or dawn simulator clocks, and they’re supposed to wake you up gently/slowly with soft light, pleasant aromas and chirping birds, instead of (one supposes) harshly/quickly. The most benefit from these devices is alleged to go to those with SAD.
The Wall Street Journal tested 5 models, and they weren’t thrilled with most of them. The best, or least-annoying model, was the one from BioBrite – it gave a “nice glowing pseudo-dawn“. $125.
The Sun Also Rises, Wall Street Journal, March 2 2007
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