In an elaboration of subliminal adverstising, some researchers at Duke University flashed some well-known corporate logos at some volunteers for 13 milli-seconds, and observed the following results.
Those subliminally exposed to the Apple logo became more creative, and those primed with the Disney logo became more honest. Their conclusion: subliminal branding does work, and if one drinks from a can of Pepsi at work, one becomes younger…or at least ‘behaves more youthfully’.
Oddly, 1 of their concluding behaviour modification suggestions is to move from subliminal to supraliminal: “To perform well at something e.g. athletics, surround yourself with images and brand logos that represent success in athletics”. …sounds like auto-brainwashing.
Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different” – Journal of Consumer Research, March 4 2008
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{ 2 comments… read them below or add one }
I think sounds can be even more effective than images…so maybe you should also listen to some commercial jingles before a big athletic event!
I’d never thought of Disney as promoting honesty before, but I’d forgotten about Pinocchio. Always let your conscience be your guide!