Luxury Institute reports that participation in social networking websites by the wealthy has doubled in 2008. Apparently 60% of those with an average income/net-worth worth of $287,000/2,100,000, were busy chating, messaging and emailing their online buds, or so sez Luxury Institute, anyway. Sixteen percent use MySpace, 13% use LinkedIn with 11% for Facebook.
…the LuxInst numbers seem somewhat high, as one would have expected such individuals to be preoccupied with their balance sheets thanks to underperforming portfolios & CDOs in these sub-prime times.
Other tidbits from LI include the fact that the rich prefer Vacheron Constantin over Patek Philippe and Piaget, they like Lexus ahead of Infiniti and Acura and for education they rate MIT tops with Harvard and Yale at second and third.
Wealthy Consumer Membership in Online Social Networks Reaches 60% – Luxury Institute survey, Mar 10 2008 via SF Chronicle
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