Nielsen ranks the most sought-after luxury brands in the fashion world:
1: Gucci
2: Chanel (=)
2: Calvin Klein
4: Louis Vuitton
5: Christian Dior
6: Versace
7: Giorgio Armani
8: Ralph Lauren
9: Prada
10: Yves Saint Laurent
[...not a bad list, but it's missing Hermes and possibly Burberry].
Many of these rag dealers have of course branched out into gadgets & consumer electronics, eg the recently announced ‘ Armani Samsung LCD TV ‘. And then there’s the Prada Phone, and the Gucci i-gucci LCD watch.
Despite the fact that LG managed to sell 800,000 Prada phones in 1 year, we’re predicting trend failure. The rag trade risks damaging their image because trends in consumer electronics change more frequently than trends in fashion.
…case in point, here’s a pic of Giorgio hustling his new Armani-Samsung LCD TV with its natural wood frame…
Gucci reigns as the Most Coveted luxury brand in the world – Nielsen, February 27 2008 via Forbes
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April 22nd, 2008 at 5:37 am
I think if they try for the angle of high end electronics it might be a little better, but really, they should still stick to what they do best in fashionwear.