Microsoft CEO Steve Ballmer puts in a brief appearance with the latest round of I Am a PC commercials for Microsoft. In a short 8-second spot, Steve stalks the halls of MSFT saying only “I Am a PC and I Love This Company“, but playing it marcato.
The over-analytical might be tempted to misinterpret Steve’s over-enthusiasm as exaggeration combined with irony intended to euphemism-ize the presumed real message viz “I’m not a Mac and I hate Apple” … but they would be wrong. Steve’s not subtle, so there’s probably no reverse irony there, and so the message must be the message.
Link is here.
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You’re right that Ballmer’s not subtle. I don’t know of any tech CEO who is, especially when it coems to promoting their companies.
I admire Ballmer’s unironic enthusiasm. The world could probably use more of it.