The new Microsoft ads are here…no more quirky humor, ambiguity or soft sell and much more to the point. The new ad series is entitled “I’m a PC”…there’s no Seinfeld, minimal Gates, but rather some 3-second clips of maybe 20 people saying repeatedly I’m A PC.
More info, better vids and some MSFT explanation at Microsoft PressPass.
…however, it’s mildly disconcerting to see a high-tech company like Microsoft use spiritualist Deepak Chopra in its commercials, he of quantum mechanical healing fame. But then again, they also have Eva Longoria, who partly compensates for that.
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Good for Microsoft. A great way to take a perecived weakness and turn it into a strength.
Yeah, I’d say Eva Longoria could compensate for a lot of things.
I’ve always been partial to straightforward ads over quirky ones.