Once upon a time, print ruled the world, journalists were information gatekeepers, and we had to dial to get internet. Days have changed and this free flow of communication has rendered PR initiatives a daunting task. Communicating today means reaching out to entire online communities, as opposed to the handful of journalists one would contact in the past.
My boss, Celal, and I were discussing a strategy for creating a branded video that could spread virally throughout the online world. I must admit, I was distracted by the smell of my burnt Colombian coffee, secretly shaking my fist at Mark, our VP of Technology. He was taunting the office by enjoying a specially imported organic Brazilian, which he received that morning with great enthusiasm.
Celal continued, snapping me out of my coffee-trance, explaining that there’s no equation for a successful online viral campaign, but it must be interesting, easy to share and humorous in order to spread like wild fire.
He continued by suggesting a creative agency, with a professional demeanor, boasting years’ experience and proven results; All I could think was that it lacked imagination. Maybe it’s because I’m the kind of girl who loves American Psycho and The Game, but I’d prefer something with a little more edge and enthusiasm, controversy and creativity – something out-of-the-box and boundary pushing.
Where does one find that? I don’t know for sure, but I think I’ll find something fresh and original from university students and through the creative people within my social media circles.
There, over that Colombian house blend, he and I created a wager on which tactic will rein glorious ruler over the viral video world. Winner gets bragging rights and a theoretical crown.
Which brings us to this
Call For Entry: SoftCom Video Contest
SoftCom is holding its first video contest with Grand Prizes of $1,000 and paid contracts up for grabs
The idea is basic – create a video presenting our company or products/services (softcom Inc., mail2web.com and/or myhosting.com) in a unique and innovative fashion, then submit it to me.
My top three “Wish I Thought Of It First” include: Blendtec’s Will It Blend, Google’s Office Tour, and Burger King’s Whopper Virgins.
Please pass this along to someone you know who’d be interested in participating. The deadline for entries is 12:00 midnight Monday October 19, 2009 and winners will be announced Friday November 27, 2009.
Questions and comments are always welcome and appreciated: Melissa Smich, Social Media Specialist, SoftCom Inc. 10 Bay St, Suite 1610 | Toronto, On | M5J2R8 |416.957.7400 | melissas@softcom.com
For full contest details, please check us out online or on Facebook
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{ 2 comments… read them below or add one }
It’s true that there are really no formulas or rules for a good viral campaign. You just need a great idea, which of course makes it so hard.
It’s also exciting to think that the idea for the next viral sensation could come from everywhere…even your own brain!