Also at the Apple ‘Special Event’ held on 9/9/09, a new third generation iPod touch was shown. There’s not much to report, aside from an increase in max capacity to 64 GB, plus a faster processor. (For a view of the new iPod touch, just take a look at your current iPod touch). The entry level 8GB model drops in price by 13% to $199. 64GB for $399.
Some have wondered about the continuing lack of a camera on the iPod touch. Apple CEO Steve Jobs addressed that question in an interview with the New York Times, wherein he suggests that the touch is a ”great game machine” and that the addition of a camera would have caused Apple to miss its $199 price point. Lurking in the white spaces of that interview are likely to be fears by Apple about consumer spending during the continuing recession, as well as some concerns over competition from the spiffy Tegra-powered, OLED-screened, Hi-Def, web-browsing, also-camera-less, $10-cheaper (for the 32GB model) Zune HD from Microsoft due in the fall. Or perhaps it’s just a matter of poor quality cameras causing the launch to be delayed, as reported by others.
It’s only rock and roll, but we like it – Apple Special Event video site, Sept 9 2009
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I’m surprised Apple has hung on to the iPod for so long, and not just discontinued it and focused on the iPhone.
no camera is more than a fair tradeoff for being able to get this device for under $200.