In an unfortunate move, Sony selects make.believe as its corporate brand message. The phrase Make Believe of course implies things like pretense and fiction and fantasy.
In view of Sony’s continuing malaise, its poor performance relative to Samsung, and our belief in truth in advertising, and despite outselling iPod in Japan, we respectfully suggest the following slogan instead…
Sony Introduces “make.believe” Unified brand message signifies Sony’s spirit of creativity and ability to turn ideas into reality - Sony news release, September 03 2009
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You never know–people might appreciate the “high prices” slogan for its refreshing honesty.
Yeah, you want a tech company that’s dealing in reality, not fantasy.